In a little-known Hallmark holiday back-story, the disturbing nature of which rivals even Valentine's Day, the woman who founded Mother's Day, Anna Jarvis, actually spent the last years of her life fighting against its commercialization. In the short nine years that it had existed, for Anna, the day lost its meaning. Obviously, she lost her fight against the day's commercialization; today Mother's Day has become one of the most financially successful U.S. holidays. The 500 carnations (her mother's favorite flower) that Anna delivered to that original service started a tradition that saw Americans spend close to 2 billion dollars on flowers for Mother's Day last year alone. Two billion dollars on flowers! In an extremely ironic end to her life, it is said that Anna died penniless in a nursing home, her final bills paid for by the Florist's Exchange.
Make something, bake something, cook something or recycle something - moms want to honor Mother Earth on Mother's Day too.
Adding insult to injury, that two billion dollars on flowers is not only an ostentatious show of commercialism, but the cut flower industry, with approximately 80 percent of cut flowers being imported into the US, contributes to a serious overuse of pesticides. Because flowers are considered a "non-edible," the restrictions for pesticide use are not as stringent as they are for food items. This amounts to significant problems for human and animal health and as well as water, soil and air. They are especially harmful to the workers who have to apply them; there are even signs of secondary pesticide exposure for the family members who live with these farm workers (think second hand smoke).
The same interest in transitioning industrial acreage to sustainable food farming, we should also think about transitioning the floriculture industries in the U.S. and abroad. Many companies and third party certifiers are working to improve worker protection and reduce dependence on pesticides. There are other things you could buy to celebrate your mom, but if you're buying her flowers this weekend (yes, Johnny-come-latelies, Mother's Day is this Sunday!) it is important to seek out these more sustainable options. The major labels to look for are - USDA Organic, Veriflora, TransFair USA and Sierra Eco.
Local, sustainable and/or organic flowers are possible to find, so start looking! And remember the more locally you can purchase them, the better.
And don't forget that there are other options for Mother's Day. Make something, bake something, cook something or recycle something - moms want to honor Mother Earth on Mother's Day too.
Mother's Day may be commercialized beyond the point of no return, but with a little effort, you can honor your mom in a way that would make poor Anna Jarvis smile.
This post was originally published in May 2012.