Harnessing Social Media

In the few short years since the debut of Cultivating the Web (a print and online book about the ways social media tools are used by grassroots organizers), mainstream social networking sites like Facebook and Twitter have shown how valuable they are for sustainable food enthusiasts, advocates and producers alike. Here are some basics on how to best – and most simply – put them to work for you.

Facebook:

Personalized pages help harness the power of the world’s most influential online community.

Facebook is a social networking site that allows you to create a personalized page for your farm, restaurant, nonprofit or cause. Much like a website, a Facebook page contains relevant information, but it also allows you to be a hub for your community as people “like” your page. Post status updates to your Facebook “wall” and share information so your fans can instantly be in the loop.

If You're a Farmer

If You're Restaurateur

If You're an Activist

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Twitter:

Reach and grow a loyal, motivated audience – 140 characters at a time.

Twitter is a micro-blogging service that allows you to connect with people all over the world via tweets, which are quick bursts of information in 140 characters or fewer. Twitter is a great way to network with other like-minded individuals, promoting community and topical information. With Twitter, your main goal is to collect followers and garner retweets, pushing your message to a widening audience.

If You're a Farmer

If You're a Restaurateur

If You're an Activist

Learn More

Resources to Consider