SUSTAINABLE TABLE, www.SustainableTable.org,
RE-LAUNCHES HIGH DEMAND WEBSITE
Redesigned site celebrates the sustainable food movement, re-launches an expanded Eat Well Guide, and premieres a new Meatrix movie, The Meatrix II½
NEW
YORK –Sustainable
Table, a leading resource designed to celebrate the sustainable food movement,
has unveiled a major re-launch of the its website, www.sustainabletable.org, offering
enhanced navigation, making it easy to get involved and keep up-to-date with
the latest sustainability news, resources, and educational tools. Also new is
the re-launched Eat Well Guide, www.eatwellguide.org,
an online directory of sustainable meat and dairy products, as well as a new
Meatrix movie, The Meatrix II ½, www.moremeatrix.com.
New to the Sustainable Table website is:
- An updated
and expanded Issues section, highlighting easy-to-understand information about
industrial and sustainable agriculture.
- A new Get
Involved section, making it simple for everyone to find out how to make their
lives and communities more sustainable.
- User
reviews. Try new recipes and write reviews in our expanded recipes section.
- A growing
focus on personal stories. Through the blog, forum, features and new Stories
section, the updated Sustainable Table site will focus on the people behind the
sustainable movement, as well as the consumers involved in it.
The
Eat Well Guide is
Sustainable Table’s free online directory of farms, stores, restaurants, bed
& breakfasts, and other outlets that offer sustainably-raised meat,
poultry, dairy, and egg products in the United States and Canada. Simply search by zip or postal code,
product, growing method or region to find the nearest wholesome food. The Eat Well Guide now also offers:
- More than
7,500 entries, with new outlets added weekly.
- Expanded
“My Notebook” functions where registered users can save their favorite listings
and keep notes to refer to in the future.
- Easy-to-use
search features, making sustainable food even easier to find!
- And coming
soon, user reviews of outlets in the Guide.
Spoofs on The Matrix films, The Meatrix II ½ follows the action from the original The Meatrix and The Meatrix II: Revolting, which have reached more than 15 million
viewers worldwide. All three films
can be viewed at www.themeatrix.com. Picking up from their last adventure at
the dairy farm, Leo and Chickity are now rescuing Moopheus, who has been
kidnapped and taken to a slaughterhouse. During the rescue, the trio learns about
the dangers of the meatpacking industry and finds it is time to take the fast
out of fast food.
The Meatrix II ½ was produced by
Sustainable Table and Free Range Studios for Participant Productions to help
promote the Fast Food Nation movie and its social
action campaign, produced by Participant. Each Participant film has a surrounding campaign that provides people
with specific actions they can take to get active in their communities. The Fast Food Nation campaign kicks off by
encouraging consumers to use Sustainable Table’s Eat Well Guide, www.eatwellguide.org. The campaign can
be found at www.participate.net/fastfoodnation.
About:
Sustainable
Table is a leading resource designed to celebrate the sustainable food
movement, educate consumers on industrial farming and food-related issues, and
build community through sustainable food. For more information, visit www.sustainabletable.org. The program includes the Eat Well
Guide, www.eatwellguide.org, an
online directory of sustainably-raised meat, poultry, dairy and eggs in the
United States and Canada.
The
Meatrix II 1/2 was produced by Sustainable Table and Free Range Studios (www.freerangestudios.com) for
Participant Productions (www.participate.net). Free Range offers top-quality design
and animation services to organizations whose vision goes beyond turning the
world into a strip mall.
Participant
Productions highlights important social issues in order to awaken, inspire and
empower audiences. Most recently, Participant produced the critically acclaimed
documentary An Inconvenient Truth. In 2005, the company’s first full year in
business, Participant was honored with 11 Academy Award nominations. Participate.net
creates social action campaigns for each of Participant Production’s films.
For
more information, please email leslie@sustainabletable.org or sarah@habermaninc.com.
|
