CONSUMERS URGE STARBUCKS TO HOLD THE HORMONES IN ALL 50 STATES
Starbucks makes a move toward artificial-hormone free dairy after last month’s “Hold the Hormones” campaign, but consumers want more.
New York—January
17, 2007—Immediately after Food & Water Watch’s nation-wide “Hold the
Hormones” campaign culminated in a National Call-In last month, Starbucks
announced an increase in rBGH-free dairy in several states, amounting to 37
percent of their total supply. Several
news organizations recently reported that the coffee giant now has plans to go
100 percent hormone-free, an announcement that Food & Water Watch’s Wenonah Hauter described as
“encouraging” but said “we would like to see Starbucks commit to a timeline for
completely switching over to hormone-free milk."
New York-based nonprofit Sustainable Table, www.sustainabletable.org, which has
been promoting the campaign by urging consumers to write, call, and leave
letters at Starbucks, is now circulating an updated
letter encouraging Starbucks to convert fully. The site also hosts an interactive map where consumers can
find a state-by-state listing of rBGH-free dairy suppliers, as well as the Eat
Well Guide, www.eatwellguide.org, an
online directory of small farms and other sustainable food outlets. The Meatrix II: Revolting, www.themeatrix2.com,
the second in the Meatrix series, centers on dairy production and hosts an
action alert advising viewers to take part in the campaign.
RBGH (recombinant bovine growth hormone) is a genetically
engineered artificial growth hormone created to increase milk production in
dairy cows. It causes health
complications in cows and there is concern about a possible link to cancer in
humans.
About: Sustainable Table celebrates the
sustainable food movement, educates consumers on industrial farming and
food-related issues, and helps build community through sustainable food. The program includes the Eat Well
Guide, an online directory of sustainbly-raised meat, poultry, dairy and eggs
in the United States and Canada, and the Meatrix film series.The Meatrix II: Revolting was produced by Sustainable Table and Free Range Studios. The original Meatrix has been viewed by
over 15 million people around the world and translated into 30 languages.
Food & Water Watch is a nonprofit consumer rights
organization, based in Washington, D.C., that challenges the corporate control
and abuse of our food supply and water resources. Visit www.foodandwaterwatch.org or www.holdthehormones.org for more on
why Starbucks should go hormone-free.
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