Why Does McWilliams Lambast Locavores When His Real Beef Is With Meat Eaters?

From our friend Kerry Trueman at the Huffington Post:

Just Food: Where Locavores Get It Wrong And How We Can Truly Eat Responsibly is the literary equivalent of a turd blossom, the Texan term for a flower that pops up out of a cow patty. James McWilliams, an associate professor at Texas State University, has written a cogent critique of America’s unsustainable addiction to meat and then buried it in a mound of manure about 100-mile diet diehards who want to take us all out to the foodshed and paddle us senseless with fresh, local, organically grown produce.

Just Food is framed as the lament of a lapsed locavore, a simple, sustainably minded guy who’s been driven into the arms of Agribiz by food mile militants who, according to McWilliams, number in the millions. These legions of rabid locavores are abusing their purchasing superpowers in a diabolical plot to deprive the world of out-of-season strawberries, genetically modified monocrops, and other wonders of industrial agriculture. In fact, the original subtitle of McWilliams’ book was How Locavores Are Endangering The Future of Food And How We Can Truly Eat Responsibly.

Read the whole article here.