O!Burger – LA

O!Burger grand opening in West Hollywood, sounds yummy (they’ve been open a couple of weeks now… has anyone given them a try?) :

HEALTHY, QUICK AND TASTY! LOS ANGELES’ FIRST ORGANIC FAST FOOD BURGER JOINT

Offering Grass Fed Beef, Free Range Turkey, Hot Dogs, O!Taters and a variety of other High Quality, High Taste, Healthy Dining Options

West Hollywood, California – May 28, 2008 - O!burger, Los Angeles’ first fast food burger house using only certified organic ingredients, today announced the launch of its flagship outlet on Santa Monica Boulevard in the heart of West Hollywood.

O!burger aims to revolutionize L.A.’s fast food marketplace by offering a quick, tasty and healthy alternative for Angelenos on the go. From grass fed beef to free range turkey to hot dogs, salads and French fries, the menu at O!burger offers the tastiest and healthiest options available to hungry locals. And that’s because every ingredient is 100% certified organic.

The restaurant, the brainchild of former personal chef Andy Soboil and film producer Martha Chang, celebrates its grand opening on May 31st, 2008.

“At O!burger, we’re giving diners the chance to have a delicious yet healthy and nutritious meal in a short time at a reasonable price – because more and more that’s what their busy lives require,” said co-owner and head chef Andy Soboil.

“From Ray Kroc to Alice Waters, California has a long, rich history of launching exciting and groundbreaking restaurants,” said co-owner Martha Chang. “With O!burger we hope to combine the best practices of these visionaries and offer diners the greatest possible eating experience.”

By using grass fed beef, O!burger’s meat is rich with omega 3, beta carotene, vitamins A & E and CLA, a newly discovered “good” fat. The delicious veggie burgers come from a proprietary recipe made of spinach and corn. Even the delicious shakes are healthy made with Aseel dates, bananas, chocolate and live culture yogurt.

And beyond the food, O!burger is doing everything it can to remain eco-friendly including packaging that’s recyclable, compostable or biodegradable and cleaning products that are green and non-toxic. Even the paint on the walls is eco-friendly!

“A completely Organic Fast Food place with less fat – it’s a no brainer,” said Jean Francois Mettinger, owner and chef at La Cachette. “We’ll be there with the kids.”

Location: 8593 Santa Monica Blvd, West Hollywood, CA 90069

About O!Burger

O!Burger is the LA area’s first fast food burger house using 100% certified organic ingredients.

Visit O!Burger’s website at www.oburger.net

Video: http://www.eatdrinkordie.com/videos/e2ed135d7e

FOR MORE INFORMATION CONTACT:

Leslie Gant, Group SJR – 310.481-9131 / email: lgant@groupsjr.com;

Billy Sind, Group SJR – 310.713.5189 / email: wjsind@groupsjr.com