The Weekly Pick – Jack Johnson

I found Jack Johnson in my yogurt this morning. He was all green and shiny- as he always is! It was a promotion from Stonyfield Farm – giving away tickets to one of his concerts. And the reason that Stonyfield had Jack on the foil part of my yogurt is because he is a wonderfully active environmentalist, though I’ve read in interviews with him, that he doesn’t feel that way. He is just a guy connected to the earth – who goes way out of his way to make sure that he is not imposing himself on it.

On his website, you find will find a whole greening section about his tours:

“Every effort has been taken to reduce the environmental impact of Jack Johnson’s 2008 Global Tour-including powering buses, coaches and generators with bio diesel. Bio fuels burn cleaner than petroleum and generate dramatically less CO2 emissions. Because CO2 emissions are a direct cause of climate change, the tour is offsetting all of its remaining emissions and is striving to be 100% carbon neutral.”

He does everything GREEN! His album is recorded using 100% solar energy and is even printed on 100% post-consumer waste recycled paper! He offers eco-friendly tour merchandise – organic tees, reusable water bottle, and reusable totes.

And more importantly, he encourages his concert goers to get involved and even plans on showing us the impact that we can make together: “Impact will be tracked throughout Johnson’s 2008 world tour to demonstrate how collective action can result in significant change.” You will be able to track these efforts on his website.

AND – we will be at Bonnaroo with Jack… hopefully he will stop by Sustainable Table and The Meatrix to say HI!